I recently did an interview with Music Ally about Skepta’s ‘Ignorance Is Bliss’ marketing campaign. If you have a subscription you can read the feature here.

I was lucky enough to have my digital marketing campaign for The Cribs ’24-7 Rock Star Sh*t’ included in the Music Ally Sandbox Best Music Marketing Campaigns of 2017 report. You can download the report for free over on the Music Ally website.

What happens on social media when the biggest band in the world put their catalogue on streaming services? Well, this is a question I tried to answer a few weeks after the fab four’s 13 albums (and 4 compilation albums) were added to the likes of Spotify, Apple Music and Deezer on 24th December 2015. […]

Earlier this week David Bowie died, he had already died many times before (through his reincarnations and musical transformations), but this time it was for real. Bowie died of an aggressive cancer only a few days after his 69th birthday; release day of his new album ‘Blackstar’. Little did we know at the time but […]

To Mr. Young (or may I call you Neil?), I have been a big fan of your music for years. I listen to you at home, at work, walking the streets of London, at friends’ houses and on my daily commute. But you recently removed all of your work from music streaming services and I […]

This week marks the launch of Apple Music and it’s an exciting time for the music industry. Streaming has long been a major part of what we perceive to be the future of the industry but we are only really starting to see heightened visibility on a national (even global) scale through recent coverage in […]

A few weeks ago rumours were starting to circulate about the impending launch of Apple’s new streaming service. The music industry has been waiting with bated breath ever since Apple acquired Dr. Dre’s Beats streaming platform for $3 billion at the close of last year. One of the more interesting developments is the Apple service […]

There is no doubt that the streaming model will continue to grow and become an even more dominant force in music consumption in 2015. Only a few weeks ago it was reported that streaming revenues in France have overtaken that of download revenue and it’s only a matter of time before the rest of us […]